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How to Keep Your Audience Hooked
Gone are the Pied Piper days of Social Media, it’s no longer about who gets the largest number of likes or collects the most followers. Social Media Marketing has now shifted to a battle of engagement....
View ArticleWhat can We Learn from West Jet’s Christmas Miracle Video?
If you haven’t seen it yet, you should! The WestJet’s Christmas Miracle Video hit 12 million viewers in YouTube in less than three days and is well on its way to becoming a YouTube sensation. In the...
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Multi-Channel Madness
Your 2014 Marketing Forecast: Multi-Channel Madness (via http://paulschaecker.blogspot.nl) By Tina Courtney-Brown in Marketing One of the biggest continued trends marketers will no doubt have to...
View ArticleA Flappy Kind of Success
Two weeks ago a new breed of birds has taken over social media – a flappy kind. Flappy Bird became an instant hit. It was the number one downloaded app in iTunes. Its in-game ads have averaged $50,000...
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TOUCHDOWN: The ads love affair with the Superbowl
The Superbowl is the most-widely watched sports final in world history. Every year, an average of 108 million viewers tune in to the game. No wonder then, that brands muscle their way through for a...
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The OTHER World Cup Stage
Brazil is roaring with energy as the World Cup’s quarterfinals are under way. But the hype and intensity is not confined in the football mecca. The internet is set a-buzzing and thanks to technology,...
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Hit that Emotional Sweetspot
It’s been proven time and time again that buying a product is an emotional decision, rather than a rational one. More than a car’s mileage, it’s about the sense of ease the passenger feels while riding...
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Let’s Talk: a table for two
When you think of marketing, don’t think of sales graphs. Think of a table for two. Stripped of all the gimmicks and drama, at the heart of marketing is a heartfelt conversation. People love to talk,...
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The Next Wave in Communication
Today is a significant day for globetrotting smart phone users everywhere, T-Mobile has just announced that it will provide it’s customers unlimited Text & Data free of charge (Calls are just...
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WWVD: What Would Volkswagen Do?
Veering away from its roots in the German-sounding name Volkswagen, they created the Beetle; with the new name, the car also gained a new lease on life. During the period eight after World War II...
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